FIELDS OF OPPORTUNITY℠: Apprentice Program

Over the ten-month growing season, students participate in the FIELDS OF OPPORTUNITY℠: Apprentice Program, combining a growing-season apprenticeship with professional development and individualized coaching. Each student is matched with a Napa Valley wine industry employer and works alongside experienced vineyard professionals throughout the season, gaining hands-on experience and building an understanding of how vineyard work changes from winter pruning through spring growth, canopy management, fruit development, and harvest.

Alongside their on-the-job experience, apprentices participate in workshops and industry sessions focused on practical skills such as interview preparation, communication, conflict management, leadership, and career development. Each student also receives eight individual coaching sessions focused on goal-setting, confidence, emotional intelligence, and leadership development, along with opportunities to connect with industry leaders and learn about different career paths within the wine industry.

Together, the apprenticeship and professional development components give students a fuller understanding of vineyard operations while helping them build the technical knowledge, workplace skills, relationships, and confidence needed to take the next step in their careers.

What Students Experience

Participants receive a comprehensive blend of professional development opportunities designed to strengthen leadership, communication, and career vision.

  • 8 Individual Coaching Sessions
    One-on-one, 60-minute virtual sessions focused on leadership development, goal-setting, confidence building, and emotional intelligence.

  • Group Facilitation Sessions
    Collaborative learning experiences with your cohort that build connection, trust, and peer accountability (dates TBA).

  • In-Person Workshops
    Hands-on sessions focused on practical skill-building and leadership application in real-world settings (dates TBA).

  • Quarterly Industry Panels & Networking Events
    Direct access to wine industry professionals, mentorship opportunities, and insight into diverse career pathways.

  • CliftonStrengths® Assessment
    A comprehensive strengths assessment with personalized development planning.

  • Mid-Program Workplace Assessment
    A structured check-in with your workplace supervisor to align growth goals and ensure program relevance.

  • Reflection & Growth Tracking
    Guided digital journaling to capture progress, breakthroughs, and learning milestones.

  • Graduation & Continued Engagement
    Formal program recognition and opportunities to mentor future cohorts.

Expert Coaching

In the 2025/2026 academic year, Mayra Hernandez, Founder & CEO of Mayra Hernandez Coaching, will guide students throughout their apprenticeship.

With over 15 years of experience in the wine industry, Mayra is an ICF Certified Leadership & Mindset Coach who brings deep expertise in helping emerging leaders develop self-awareness, confidence, and strategic focus.

She will connect with each participant directly to share:

  • What to expect from your coaching experience

  • How to prepare for your sessions

  • Program expectations and scheduling details

  • Your first coaching session date

Participant Commitment

Success in the FIELDS OF OPPORTUNITY℠: Apprenticeship Program requires active engagement and dedication. Participants are expected to:

  • Arrive prepared and engaged for all coaching sessions and workshops

  • Complete a digital reflection journal after each session

  • Participate fully in group learning and networking opportunities

  • Apply new skills and insights in your current workplace

  • Communicate openly with your coach about challenges and progress.