Attendees connected with community groups and enjoyed cultural dance performances at the 11th annual Día de la Familia.
Photos by Suzanne Becker Bronk.
The Napa Valley Farmworker Foundation’s Día de la Familia: A Street Festival with Heart
NAPA, CA (August 2, 2023) – On July 16, Día de la Familia, the Napa Valley Farmworker Foundation’s (FWF) annual street festival, was hosted in downtown Napa. The FWF’s mission is to support and promote Napa Valley’s vineyard workers through education and professional development, and Día de la Familia supports this by connecting farmworker families with the incredible array of free, Napa County-based resources that can greatly improve the quality of life, or even be life-changing, for many. This year’s event hosted over 50 community organizations, free health screenings, family activities, cultural dance performances, and a taco lunch.
Francisco Araujo, Director of Quality Control and Technical Winegrowing Operations for Atlas Vineyard Management, towed in a tractor for display during Día de la Familia.
Photo by Suzanne Becker Bronk
One of the day’s highlights was a full-sized tractor display by Atlas Vineyard Management, this year’s event sponsor. The tractor was a visual spectacle, a photo opportunity for families, and a “wow” moment for children. Francisco Araujo, Director of Quality Control and Technical Winegrowing Operations for Atlas Vineyard Management said, “We hope the tractor sparks conversation between parents and children about their work in the vineyard - what are their duties in the vineyard? What does a tractor do? Farmworkers are critical to agriculture, and we hope to educate the younger generation about their important work.” Araujo has been a long-time supporter of the Napa Valley Farmworker Foundation and participates on the FWF Education Committee. He went on to say, “Día de la Familia is the best event of the year, and an excellent way to catch-up with employees and their families ahead of harvest.”
Students from the Patrick Foley Fields of Opportunity Summer Mentor Program made event setup easier this year. The 8-week Program helps students gain valuable career skills and insights into the opportunities available through the Napa Valley wine industry. At Día de la Familia, their responsibilities were hanging signs, setting up booths, helping community members, and more. “Rather than a summer of leisure, students are learning how to advance in their careers and are seeing new opportunities in the local industry,” said Leidy Tovar, Napa Valley Farmworker Foundation workforce development coordinator, “The Fields of Opportunity Summer Mentor Program has helped these students grow and mature, and I’m excited to see them apply their newly gained skills at Día de la Familia.”
Students from the Patrick Foley Fields of Opportunity Summer Mentor Program helped at Día de la Familia. The 8-week Program introduces high school students to opportunities available through the Napa Valley wine industry and valuable career skills.
Photo by Suzanne Becker Bronk
Participating community organizations connected attendees with many free resources and support. The festival also included mariachi, ballet folklórico, traditional Aztec dance, children’s activities, opportunities to learn about the important work done in the vineyard, and of course, great food.
OLE Health returned this year, as well, with its providers and staff offering complimentary health screenings, dental education, and enrollment assistance to 60 community members. The screenings included blood pressure and BMI assessment, and individuals were connected to follow-up appointments with an OLE Health provider at one of its health centers. Their service is another fitting example of the many resources accessible during Día de la Familia.
Community organizations that participated in the 11th Annual Día de la Familia included:
Alzheimer Disease Research Center
California Highway Patrol
California Human Development
Catholic Charities of Santa Rosa
Community Health Initiative
Connolly Ranch Education Center
Cope Family Center
County of Napa - Housing & Homeless Services
County of Napa Health & Human Services, Alcohol & Drug Services
Friends of Napa County Animal Shelter
Girls on the Run North Bay
Innovations Community Center/Napa County Recovery Center
Napa County - Self Sufficiency Services
Napa County HHSA, CSOA
Napa County HHSA, Mental Health Division
Napa County Hispanic Network
Napa County Library
Napa County Office of Education
Napa County Public Health
Napa Resource Conservation District
Napa Valley College - Student Affairs
Napa Valley Community Housing
Napa Valley Community Organizations Active in Disaster (COAD)
Napa Valley Education Foundation
Napa Valley Unified School District - Migrant Ed
North Bay Regional Center
Providence Adult Day Health Napa Valley
Providence Queen of the Valley Medical Center Community Outreach
Puertas Abiertas Community Resource Center
Redwood Credit Union
Share the Care Napa Valley
Soluna Outreach Solutions on behalf of Napa County Oil, Napa Sanitation, Napa Storm Water Pollution Prevention.
The Neighborhood Initiative - OTM
The Roots Fund
UC Davis Dept of Viticulture & Enology
UC Napa County Master Gardeners
UpValley Family Centers
VOICES Napa Youth Center
Western Center for Agricultural Health and Safety
Many thanks to the following partners who helped bring this year’s festival to life: Atlas Vineyard Management, Bright Event Rentals, H&E Equipment Supply, The Lux Productions, OLE Health, Puertas Aberitas, Silverado Farming Company, St. John the Baptist Catholic Church, Walsh Vineyards Management, Green Mary, Suzanne Becker Bronk Photography, El Muchacho Alegre, and KVON Mega Mix.
For press inquiries related to Día de la Familia, please email Caroline Feuchuk, firstname.lastname@example.org