Napa Valley Farmworker of the Year
The Farmworker of the Year is an annual recognition that honors an individual whose dedication, leadership, and excellence have made a lasting impact on Napa Valley’s vineyard workforce.
Across every vineyard, there are individuals who lead with skill, heart, and purpose. Now is the time to recognize them.
This prestigious award celebrates a Napa County farmworker who exemplifies:
Excellence in the Vineyard – A deep understanding of viticultural best practices and a consistent commitment to quality work.
Exceptional Leadership – Demonstrated leadership in the workplace, whether through a formal supervisory role or peer influence.
Investment in the Community – A meaningful and ongoing commitment to supporting and uplifting their community.
Dedication to Learning – A passion for personal growth through education and a desire to help others learn and thrive.
This award recognizes not only career achievement but also the spirit of service, mentorship, and excellence that strengthens Napa’s wine industry.
Nomination Criteria
Nomination Period: June 16 – July 11
Eligibility:
Any farmworker currently working in Napa County is eligible for nomination.
Selection Process:
Nominations will be reviewed by a dedicated Award Committee comprised of FWF Board members, Education Committee members, and respected community representatives.
The Farmworker of the Year will be announced in October to coincide with Hispanic Heritage Month.
Key Dates
Nomination Period: June 16 – July 11
Award Selection: July 23,
Public Announcement: October 15
Awards Dinner: November 14
Award Winner Recognition:
The Farmworker of the Year will be formally recognized at a special awards dinner on November 14th, held in conjunction with CULTIVAR.
The recipient will be invited to attend with their family and will be presented with a commemorative gift and a cash prize in recognition of their exceptional contributions.
In addition, the honoree’s story will be spotlighted and shared across the Napa Valley wine industry, offering opportunities for professional networking, increased visibility, and personal development.
All Nominees Will Receive:
A personalized letter & certificate honoring their outstanding nomination.
Recognition at CULTIVAR
Recognition on the FWF Website.
Meet the 2025
Farmworker
of the Year
Roberto Juárez
In 2025, the Napa Valley Farmworker Foundation introduced the inaugural Farmworker of the Year Award —an annual honor celebrating an individual whose dedication, leadership, and excellence make a meaningful impact on Napa Valley’s vineyard workforce. Across the valley, there are farmworkers who lead with skill, heart, and purpose, and this award recognizes those who elevate the profession through their example.
Roberto’s journey from El Zanguarro, Guanajuato, to being named 2025 Farmworker of the Year reflects years of determination, hard work, and a deep commitment to learning. After starting out in landscaping, he found his passion in viticulture and steadily grew into a respected vineyard manager, driven by curiosity and a strong work ethic.
Learning English through classes offered by the Farmworker Foundation opened new doors, helping him collaborate closely with winemakers and lead with confidence. With 17 years of experience, Roberto now mentors crews, shares best practices, volunteers in the community, and serves on the Napa Valley Farmworker Foundation’s Education Committee. His story is a powerful reminder that with opportunity and perseverance, farmworkers can build strong careers, support their families, and inspire the next generation.
